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This paper represents an empirical application to investigate the heterogeneity of social
demand of agricultural multifunctionality using the Choice Experiment. For this purpose the work
focuses on a methodological framework based on a concatenated scheme of different Mixed
Conditional Logit and Random Parameters Logit models. This methodological proposal has been
implemented empirically to a case study: the agricultural system of cereal steppes in Tierra de
Campos in Spain. The results suggest the importance to rely on a joint estimation of different
Mixed Conditional Logit models that mitigate the violation of the ceteris paribus condition allowing
for a suitable heterogeneity preference analysis for individual attributes.
CitationKallas, Zein; Gómez-Limón, J. Alternative approaches for analyzing preference heterogeneity in choice experiments. A: I Workshop on Valuation Methods in Agro-food and Environmental Economics: State-of-the art and future challenges in Stated Choice Experiments.. "I Workshop on Valuation Methods in Agro-food and Environmental Economics: State-of-the art and future challenges in Stated Choice Experiments.". Castelldefels: Universitat Politècnica de Catalunya, 2008, p. 1-26.
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