Investigating the effects of sales promotions on customer behavioral intentions at duty-free shops: an Incheon International Airport case study
Visualitza/Obre
Estadístiques de LA Referencia / Recolecta
Inclou dades d'ús des de 2022
Cita com:
hdl:2099/14291
Tipus de documentArticle
Data publicació2013-12
EditorEscola Tècnica Superior d'Enginyeries Industrial i Aeronàutica de Terrassa. Universitat Politècnica de Catalunya
Condicions d'accésAccés obert
Llevat que s'hi indiqui el contrari, els
continguts d'aquesta obra estan subjectes a la llicència de Creative Commons
:
Reconeixement-NoComercial 3.0 Genèrica
Abstract
Purpose:
This paper seeks to investigate the effects of sales promotions at airport duty-free shops by testing a conceptual
model that considers price, coupons, free gifts, points, satisfaction, value, image, and behavioral intentions simultaneously.
Design/methodology:
For this testing, structural equation modeling was applied to data collected from duty-free shop users at
Incheon International Airport.
Findings:
Price and coupons were found as significant drivers of customer satisfaction, which was directly related to
customer value, image, and behavioral intentions.
Originality/value:
This paper is the first research that examines the effects of sales promotions at the duty-free shops of
Incheon International Airport. The identified sales promotion factors that influence the behavioral intentions of customers
at duty-free shops are potentially useful for analyzing the possible trends and changes in duty-free shop customer buying
behavior.
CitacióPark, Jin-Woo; Choi, Yu-Jin; Moon, Woo-Choon. Investigating the effects of sales promotions on customer behavioral intentions at duty-free shops: an Incheon International Airport case study. "Journal of Airline and Airport Management", Desembre 2013, vol. 3, núm. 1, p. 18-30.
ISSN2014-4806
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