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dc.contributor.authorPaananen, Aija
dc.contributor.authorSeppänen, Marko
dc.date.accessioned2013-11-27T16:28:49Z
dc.date.available2013-11-27T16:28:49Z
dc.date.issued2013-11
dc.identifier.citationPaananen, Aija; Seppänen, Marko. Reviewing customer value literature: Comparing and contrasting customer values perspectives. "Intangible capital", Novembre 2013, vol. 9, núm. 3, p. 708-729.
dc.identifier.issn1697-9818
dc.identifier.urihttp://hdl.handle.net/2099/14110
dc.description.abstractPurpose: The paper provides a comprehensive and up-to-date literature review of customer value concepts and distinguishes complex customer value from the various perspectives. It structures the themes and dimensions between the various approaches along the customer value main lines in the literature. Design/methodology/approach: The paper reviews current literature and illustrates different types of value representations through a case example. Findings: Based on a comprehensive literature review, a framework how to scholars can structure customer value constructs is presented. Originality/value: In business and management research a conceptual confusion prevails and this paper attempts to clarify different types of customer value to provide a better resolution tool for scholars.
dc.format.extent22 p.
dc.language.isoeng
dc.publisherIntangible Capital
dc.rightsAttribution-NonCommercial 3.0 Spain
dc.rights.urihttp://creativecommons.org/licenses/by-nc/3.0/es/
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
dc.subject.lcshCustomer services
dc.subject.otherCustomer
dc.subject.otherValue
dc.subject.otherManagement
dc.subject.otherReview
dc.subject.otherDefinition
dc.subject.otherStructure
dc.titleReviewing customer value literature: Comparing and contrasting customer values perspectives
dc.typeArticle
dc.subject.lemacServeis d'atenció al client
dc.identifier.dlB-33375-2004
dc.description.peerreviewedPeer Reviewed
dc.rights.accessOpen Access
local.citation.authorPaananen, Aija; Seppänen, Marko
local.citation.publicationNameIntangible capital
local.citation.volume9
local.citation.number3
local.citation.startingPage708
local.citation.endingPage729


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