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@doesyourairlinetweet? An empirical examination of the use of twitter by 50 international airlines
dc.contributor.author | Budd, Lucy |
dc.date.accessioned | 2013-01-13T17:50:46Z |
dc.date.available | 2013-01-13T17:50:46Z |
dc.date.issued | 2012-12 |
dc.identifier.citation | Budd, Lucy. @doesyourairlinetweet? An empirical examination of the use of twitter by 50 international airlines. "Journal of Airline and Airport Management", Desembre 2012, vol. 2, núm. 2, p. 124-135. |
dc.identifier.issn | 2014-4806 |
dc.identifier.uri | http://hdl.handle.net/2099/12920 |
dc.description.abstract | Purpose: To provide empirical evidence of the extent to which 50 of the world’s largest passenger airlines use the social media site twitter. Design/methodology/approach: Original empirical data on the presence and usage of 50 airlines’ official twitter accounts was accessed. Research limitations/implications: Research demonstrates the extent to which airlines are using twitter as a communications tool and suggests that some airline are not currently utilising twitter to its full extent. Practical implications: The research provides information on current twitter use and penetration, thus enabling airlines to benchmark their performance in this social media channel. Originality/value: The paper provides an original empirical insight into a growing phenomenon which is currently underreported in academic literatures. |
dc.format.extent | 12 p. |
dc.language.iso | eng |
dc.publisher | Escola Tècnica Superior d'Enginyeries Industrial i Aeronàutica de Terrassa. Universitat Politècnica de Catalunya |
dc.rights | Attribution-NonCommercial 3.0 Unported |
dc.rights.uri | http://creativecommons.org/licenses/by-nc/3.0/ |
dc.subject | Àrees temàtiques de la UPC::Aeronàutica i espai::Aspectes socials |
dc.subject | Àrees temàtiques de la UPC::Enginyeria civil::Infraestructures i modelització dels transports::Infraestructures i transport aeri |
dc.subject.lcsh | |
dc.subject.lcsh | Online social networks |
dc.subject.lcsh | Airlines--Marketing |
dc.title | @doesyourairlinetweet? An empirical examination of the use of twitter by 50 international airlines |
dc.type | Article |
dc.subject.lemac | Xarxes socials en línia |
dc.subject.lemac | Línies aèries -- Màrqueting |
dc.subject.lemac | |
dc.description.peerreviewed | Peer Reviewed |
dc.rights.access | Open Access |
local.citation.author | Budd, Lucy |
local.citation.publicationName | Journal of Airline and Airport Management |
local.citation.volume | 2 |
local.citation.number | 2 |
local.citation.startingPage | 124 |
local.citation.endingPage | 135 |