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The Browser games industry:
Introduction and description of browser games and browser games portals. Description of the main characteristics that define the browser games industry and its competitive environment. Analysis of all the factors that need to be considered in order to make a successful market entry.
Online marketing techniques:
Introduction and description to the main online marketing techniques that exist to market a product or service in internet: Search Engine Marketing, Search Engine Optimization, Online partnerships, Banner campaigns, Video advertising, E-mail marketing and Word-of-mouth marketing.
Online Marketing applied on a browser games portal:
Defintion and implementation of the different online marketing techniques in the most suitable manner. Evaluation of the online marketing tools' once applied.
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