Innovation, technology and services: marketing, art and culture
Visualitza/Obre
Report (1,759Mb) (Accés restringit)
Estadístiques de LA Referencia / Recolecta
Inclou dades d'ús des de 2022
Cita com:
hdl:2099.1/25034
Tutor / directorPinho Lucas de Freitas, Carlos Manuel
Realitzat a/ambUniversidade de Lisboa
Tipus de documentTreball Final de Grau
Data2013
Condicions d'accésAccés restringit per decisió de l'autor
Tots els drets reservats. Aquesta obra està protegida pels drets de propietat intel·lectual i
industrial corresponents. Sense perjudici de les exempcions legals existents, queda prohibida la seva
reproducció, distribució, comunicació pública o transformació sense l'autorització del titular dels drets
Abstract
One of the objectives of marketing research is studying the customer’s behavior in order to perceive their degree of satisfaction. When delivering a service it is important to know customers’ attitudes, interests and preferences in order to improve it and guarantee a future satisfaction for new audiences.
This study is focused on factors influencing the behavior of museums visitors, more specifically their attitude towards technology. As nowadays technology has occupied an important part in people’s life, it is understandable that cultural institutions such as museums want to know customers’ preferences and opinions about technology.
The services marketing perspective was studied and informed the preparation of the interviews in two relevant museums in Lisbon as well as the elaboration of two questionnaires, one for museums and one intended for visitors (customers).
The empirical results do not show a clear relation between the youthful sample current behavior and other factors such as their attitude towards Apps, Social Networks or Interactive Technologies. However, the study shows that the visitors’ opinions and preferences related to technology are very similar to the ones from museums, which may increase the future attractiveness of museums from this market segment, important for those cultural institutions.
Col·leccions
Fitxers | Descripció | Mida | Format | Visualitza |
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dissertation.pdf | Report | 1,759Mb | Accés restringit |