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The advent of the information era provides a lot of opportunities for business, however, it also arises the issue of data explosion. How to manage increasing big data and how to make use of the hidden information becomes a big concern for many enterprises. CupoNation, a global internet company, currently is suffering such problem. The KPIs reports play a vital role in its business decisions. However, as its business grows fast, daily data is accumulated at an incredibly increasing speed. As a consequence, huge and unorganized data makes it difficult to create KPIs reports. This thesis project will penetrate into the complex data flow structure and KPIs reports, AND finally propose an overall plan to optimize CupoNation KPIs report process.
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