Supply Chain Planning in Stable Demand and Fashion Products
Tutor / director / evaluatorShields, Herb
Document typeMaster thesis (pre-Bologna period)
Rights accessOpen Access
In recent years, terms such as supply chain or supply chain planning have become increasingly important in the industrial sector. Nowadays, everyone is aware that a good performance in supply chain activities is essential to business success. But what are the keys to do a good supply chain planning? Do they depend on the product? What changes? To answer these questions, we will study how the supply chain is planned for two very different types of product: stable demand and fashion products. Moreover, we will do it through the study of two leading companies in these industries: Unilever and Inditex, to learn the best practices in each sector and see how the different features of the products affect to the supply chain planning.