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In recent years, terms such as supply chain or supply chain planning have
become increasingly important in the industrial sector. Nowadays, everyone is aware that a good performance in supply chain activities is essential to business success. But
what are the keys to do a good supply chain planning? Do they depend on the product?
To answer these questions, we will study how the supply chain is planned for two
very different types of product: stable demand and fashion products. Moreover, we will
do it through the study of two leading companies in these industries: Unilever and
Inditex, to learn the best practices in each sector and see how the different features of
the products affect to the supply chain planning.