"Think global, act local" G.T.A. Glocal project: the local matrix in the development of public space in the global city
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Attitude "Glocal" in the urban development project of the contemporary city. The thesis is concretized their hypotheses through the three projects for the urban spaces, keys in the cities like Barcelona, Berlin and Cairo. These spaces shall be settled at local level as a glocal approach to be of economic boost and new opportunities globally. In the current economic climate a sustainable socio-attitude is proposed. The theory proposed in this thesis supports the project the student Marc Ramia develops in relation to the 3 available proposals in the field of GAT (Plaza de les Glories Catalanes, Alexanderplatz and Tahrir Square). We act on this urban facts understanding architecture in a positive sense, as a creation linked to civil life and society, being collective in its own. In the current economic situation, a urban project, to be considered sustainable, must go further the limits of his physical surrounding, with an ideological projection beyond his neighborhood. We took the opportunity to think over those places and give them a chance to go into the prospect of global cities. Those spaces will be cause for economic boost, new opportunities and a new international interest. We start from Global City term to understand the features needed to obtain this status. Factors such as international notoriety and multiculturalism are yet present in Berlin, Barcelona and Cairo. We will try to detect the latent realities in the 3 places, using them as the reason of being of the projects. Avoid the generic city defined by Rem Kool(2006), escape the loss of identity mistake of those sites. We do not want that cities with such singularity and history like the 3 cities of our research, over simplifying their identity, become generic. They will turn transparent, just like a logo. We want its own identity as part of its complexity and individuality. Interventions in the field of GAT, according to the proposed theory, must be considered as marketing operations in its intention of being refered to the Global Cities. The Global City’s achieves to boost the economy of its environment and of its entire country. We should try to find the most appropriate "Ferris whell"3 for each city. Build these spaces to work as it. Think of the urban project to respond to all the strategies that are necessary to "sell" to glocality these cities: The proposals will have to be based on economic reality of each of the three cities under consideration, and therefore to generate and / or move money. Squares will need to be an icon, a symbol of the city you can extrapolate and sell. It could also be helpful to give use to the individual, but especially to the mass, so that thousands of people can enjoy the experience and services offered by these sites. In this time of global economic crisis the excuse for the intervention will be to sell. Sell the plaza, the city, the country; although it’s primary purpose will be to resolve these places into quality public spaces that have never managed to be such.
A la portada: "Croquis del proyecto propuesto por el estudiante Marc Ràmia"