Exploració per tema "Customer loyalty"
Ara es mostren els items 4-9 de 9
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Effect of “Single” vs. “Multiple” Possession and Usage of Loyalty Programme on Re-purchase Intention Behavior of Airline Frequent Passengers in India
(OmniaScience, 2018-12)
Article
Accés obertPurpose: This paper tries to find out the effect of single vs. multiple possession and usage of frequent flyer programme by frequent passengers on their re-purchase intention behavior in India. Design/methodology: This ... -
Exploring personality moderation effects on satisfaction and loyalty in the airline industry
(Omnia Science, 2023-06)
Article
Accés obertPurpose: The United States airline industry is a highly competitive industry. Airlines could benefit from satisfied and loyal customers. This study investigates the effect of personality traits of airline consumers on ... -
Fidelidad del asegurado usando técnicas de machine learning
(Universitat Politècnica de Catalunya / Universitat de Barcelona, 2021-07)
Treball Final de Grau
Accés obertSe utilizaron métodos de machine learning, concretamente las NN-neural networks (redes neuronales) y el SVM support vector machine (máquina de soporte vectorial) para entrenar modelos con el objetivos de predecir la ... -
How do full-service carriers and low-cost carriers passengers perceived service dimensions, passengers’ satisfaction, and loyalty differently? An empirical study
(OmniaScience, 2022-12)
Article
Accés obertPurpose: In this study, group differences between full-service carriers (FSC) and low-cost carriers (LCC) in loyalty constructs are investigated, revealing the relationship between service quality and loyalty. This work ... -
Marketing assets: relating brand equity and customer equity
(OmniaScience, 2016-06)
Article
Accés obertPurpose: Brand equity and customer equity are inextricably linked. Some authors propose that marketing activities build these intangible assets simultaneously. In contrast, others suggest that brand equity is an antecedent ... -
Modelo de creación de valor para el cliente
(2011)
Comunicació de congrés
Accés obertLas empresas se enfrentan a la complicada tarea de generar valor para el cliente en un entorno de continuos cambios en los que el consumidor es cada vez más exigente. El factor común para el éxito del líder es la identificación ...