Exploració per tema "Màrqueting per Internet -- Espanya"

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    • Munich case, some decisions make great stories: Business Model innovation by means of Social Media 

      Rodríguez Donaire, Silvia; Olivé Tomàs, Antoni (Editions Universitaires Europeénnes, 2012-09-04)
      Capítol de llibre
      Accés restringit per política de l'editorial
      The main objective of this article is to identify how Social Media influences the way the business is managed and/or innovated. To evaluate this Business Model Innovation we have conducted a case study that assesses how ...