Exploració per autor "Bibiano, Luis H."

Ara es mostren els items 1-3 de 3

    • Modelling CRM implementation services with SysML 

      Bibiano, Luis H.; Pastor Collado, Juan Antonio; Mayol Sarroca, Enric (2009)
      Text en actes de congrés
      Accés obert
      CRM information systems are valuable tools for enterprises. But CRM implementation projects are risky and present a high failure rate. In this paper we regard CRM implementation projects as services that could be greatly ...

    • Organizational issues in CRM system implementation projects 

      Bibiano, Luis H.; Mayol Sarroca, Enric; Pastor Collado, Juan Antonio (2009)
      Text en actes de congrés
      Accés restringit per política de l'editorial
      Customer Relationship Management (CRM) systems have gained notoriety over the beginning of this century. The increasing competitive levels of many businesses have propelled the extensive procurement, implementation and use ...

    • Towards a definition of a CRM system life-cycle 

      Bibiano, Luis H.; Pastor Collado, Juan Antonio (2006)
      Text en actes de congrés
      Accés obert
      In recent years, the interest on research in Customer Relationship Management (CRM) systems has grown notoriously. Many authors have made individual proposals of interesting topics to be researched around CRM systems, but ...