Exploració per autor "Escobar González, Cristina"
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Marketing Catalan wine from a value chain approach
Escobar González, Cristina (Universitat Politècnica de Catalunya, 2017-07-10)
Tesi
Accés obertThe overall objective of this thesis is to explore the attitudes towards Catalan wines in Catalonia from a value chain approach. The first part of the thesis focuses on consumers' wine preferences in Catalonia. To tackle ... -
Marketing channels in the wine sector: wine distributors in catalonia as a case study
Escobar González, Cristina; Gil Roig, José María (2012)
Comunicació de congrés
Accés obert