Exploració per autor "Huertas Garcia, Rubén"
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Using statistical design experiment methodologies to identify customers' needs
Huertas Garcia, Rubén; Consolación Segura, Carolina María (2009-01)
Article
Accés restringit per política de l'editorialCustomer satisfaction has become one of the main objectives in all areas of business, especially the tourist trade. One of the most difficult problems is to know how to obtain this satisfaction, which involves identifying ...