Technology Transfer Offices (TTOs) are the main institutions responsible for the establishment of university–industry partnerships. R&D contracts exemplify the indirect mechanisms through which enterprises and universities ...

This study describes an intervention carried out in the course on Statistics within the Bachelors’ Degree in Business Administration, and Marketing and Digital Communication. Prior to it, problems related to attention in ...

La saturación de los medios de comunicación y el avance de las nuevas tecnologías de la información y de la comunicación han consolidado Internet como un nuevo canal comercial y de marketing. En este contexto surgen nuevas ...

Globalisation and the knowledge-based society have driven universities to an intense competition for the best professors, researchers and students. Yet, rankings and reports measuring how universities perform are available ...

Co-working spaces (CWSs) have emerged as a distinctive phenomenon in the sharing economy. They are collaborative environments that feed innovation and creativity under the slogan “working alone together”. While policy ...

Location decisions represent an integral part of the strategic planning process of firms. Because these decisions do have a significant impact on the organisation, location analysis is a recurrent topic in operations ...

At an early life stage, students must choose a degree, a crucial decision that will shape their professional life. Whatever the studies chosen, these are very topic specific, and the current higher education system does ...

Purpose: Fashion companies are using an increasing amount of resources to generate social media content to provoke an impact and engage customers. A wrong message or image – but also an inaccurate combination of the different ...