• Identifying Design Piracy with Comparative and Non-Comparative Survey Methods 

      Capdevila Grases, Ramón (Universitat Politècnica de Catalunya / Technishe Universität Berlin, 2011)
      Projecte/Treball Final de Carrera
      Accés restringit per decisió de l'autor
      A common strategy of copycats companies is to imitate the trade dress of a leading to try to gain consumers. When a copycat brand imitates the visual appearance of a leading brand is because he wants to exploit the ...