Exploració per tema "City branding"
Ara es mostren els items 1-3 de 3
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Branding the "White City": touristic films and the portrayal of modern Athens in the 1950s and 1960s
(International Forum on Urbanism / Escola Técnica Superior d'Arquitectura de Barcelona, 2012-01)
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Accés obert"White City", Christian’s documentary commissioned by the Greek National Tourism Organisation, emphasises the bright sun and the bright marble so as to rebrand the Greek capital as a modern tourist utopia. The cinematic ... -
City branding and urban tourism: a case study of Seoul and Taipei
(International Forum on Urbanism / Escola Técnica Superior d'Arquitectura de Barcelona, 2012-01)
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Accés obertCity Branding has become a contemporary design practice of local government for promoting tourism in recent years. Its application, largely through urban tourism marketing, to the definition and communication of ... -
City branding strategies of Hermosillo: reflections of culture, heritage, identity, and tourism in the political institutions
(International Forum on Urbanism / Escola Técnica Superior d'Arquitectura de Barcelona, 2012-01)
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Accés obertLatin American metropolises have recently joined the worldwide competition of being consolidated as a touristic attraction and a venue for international events, but many of them are not prepared for such competition. ...