Exploració per autor "Chen, Guocan"
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Online channel operation mode: game theoretical analysis from the supply chain power structures
Huang, Song; Chen, Guocan; Ma, Yanan (OmniaScience, 2015-12)
Article
Accés obertPurpose: Dual-channels have been widely used in practice, and the pricing decisions and the online channel operation mode choice have been the core problems in dual-channel supply chain management. This paper focuses on ...