Exploració per tema "CONSUMER EXPECTATIONS"
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What are domestic apples worth? Hedonic responses and sensory information as drivers of willingness to pay
(2015-07-01)
Article
Accés obertThe effects of written information of key sensory characteristics of apple cultivars on hedonic ratings and willingness to pay (WTP) were measured in an experimental auction. Participants (n = 118, 95F, 23M, mean age 37y.) ...