Exploració per tema "Brand fit"
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La afinidad de producto y marca en el co-branding y su relación con la preferencia
(Universitat Politècnica de Catalunya, 2015-06-15)
Tesi
Accés obertThe purpose of this thesis is to investigate the relationship that product fit and brand fit have with consumer preference in co-branding. Product combinations were determined by whether they fit or not using the input ...