Now showing items 3-8 of 8

  • Modelling CRM implementation services with SysML 

    Bibiano, Luis H.; Pastor Collado, Juan Antonio; Mayol Sarroca, Enric (2009)
    Conference report
    Open Access
    CRM information systems are valuable tools for enterprises. But CRM implementation projects are risky and present a high failure rate. In this paper we regard CRM implementation projects as services that could be greatly ...
  • Organizational issues in CRM system implementation projects 

    Bibiano, Luis H.; Mayol Sarroca, Enric; Pastor Collado, Juan Antonio (2009)
    Conference report
    Restricted access - publisher's policy
    Customer Relationship Management (CRM) systems have gained notoriety over the beginning of this century. The increasing competitive levels of many businesses have propelled the extensive procurement, implementation and use ...
  • Redisseny d'una xarxa comercial amb el suport de les tecnologies de la informació 

    Faura Cabañas, Romà (Universitat Politècnica de Catalunya, 2012-06)
    Master thesis (pre-Bologna period)
    Restricted access - author's decision
    La seu espanyola de la multinacional Laboratorios Urgo ha decidit millorar l’efectivitat de la seva xarxa de vendes, degut a que disposava d’una xarxa de comercials subcontractada, la qual cosa suposava una gran despesa, ...
  • Sistema de gestió i control d’incidències a una empresa consultora 

    Salvó Barnadas, Adrià (Universitat Politècnica de Catalunya, 2013-11)
    Master thesis (pre-Bologna period)
    Restricted access - author's decision
    El projecte té com a objectiu principal la millora de la gestió d’incidències a empreses-client des del punt de vista d’una empresa consultora multinacional. S’explicarà el procés d’organitzar i gestionar un client amb tot ...
  • Strategic plan: BBVA’s global contact center transformation plan 

    Leirós Martínez, Geraldine (Universitat Politècnica de Catalunya, 2014-06)
    Bachelor thesis
    Restricted access - author's decision
    Nowadays companies are facing a new kind of customer: a customer that expects an immediate answer to their queries, complaints or to anything they wish to express. But, how are organizations actually handling this change? ...
  • Towards a definition of a CRM system life-cycle 

    Bibiano, Luis H.; Pastor Collado, Juan Antonio (2006)
    Conference report
    Open Access
    In recent years, the interest on research in Customer Relationship Management (CRM) systems has grown notoriously. Many authors have made individual proposals of interesting topics to be researched around CRM systems, but ...