Now showing items 1-4 of 4

  • A study on the effect of the physical environment in an airplane on customer loyalty 

    Maeng, Hye-Kyoung; Park, Jin-Woo (OmniaScience, 2015-12)
    Article
    Open Access
    Purpose: The purpose of this study is to identify the effect of the in-flight physical environment on perceived quality and customer loyalty. Design/methodology: For this analysis, a survey was conducted with airline ...
  • Assessing the antecedents of customer loyalty on healthcare insurance products: service quality; perceived value embedded model 

    Abdelfattah, Fadi Abdelmuniem; Rahman, Muhammad Sabbir; Osman, Mohamad (OmniaScience, 2015-12)
    Article
    Open Access
    Purpose: This research aim to investigate the influence of service quality attributes towards customers’ loyalty on health insurance products. In addition, this research also tested the mediation role of perceived value ...
  • Marketing assets: relating brand equity and customer equity 

    Romero, Jaime; Yagüe, María J. (OmniaScience, 2016-06)
    Article
    Open Access
    Purpose: Brand equity and customer equity are inextricably linked. Some authors propose that marketing activities build these intangible assets simultaneously. In contrast, others suggest that brand equity is an antecedent ...
  • Modelo de creación de valor para el cliente 

    Viscarri Colomer, Jesús (2011)
    Conference lecture
    Open Access
    Las empresas se enfrentan a la complicada tarea de generar valor para el cliente en un entorno de continuos cambios en los que el consumidor es cada vez más exigente. El factor común para el éxito del líder es la identificación ...