Exploració per autor "Wang, Xianjia"
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Choosing R&D or advertising for competing firms in uncertain market
Xie, Bo; Wang, Xianjia (OmniaScience, 2014-07)
Article
Accés obertPurpose: R&D and advertising have become important means to enhance the competitiveness of firms’ products. Design an appropriate model to help the firm to make the right choice is value in supply chain. Design/method ...