Exploració per autor "Sanchez-Hernandez, Isabel"
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Internal marketing for engaging employees on the corporate responsibility journey
Sanchez-Hernandez, Isabel; Grayson, David (Intangible Capital, 2012-10)
Article
Accés obertPurpose: The purpose of this paper is to explore whether internal marketing could be a powerful tool for engaging employees on the corporate responsibility journey. Design/methodology/approach: In the absence of empirical ...