Exploració per autor "Sanchez Trujillo, Gaston"

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    • Modelling with heterogeneity 

      Aluja Banet, Tomàs; Lamberti, Giuseppe; Sanchez Trujillo, Gaston (2013)
      Text en actes de congrés
      Accés restringit per política de l'editorial
      We present in this paper a methodology to deal with heterogeneity in modelling when the sources are unknown. Although the approach is general we present it for the PLS-PM latent variable modelling. We call such approach ...

    • The Pathmox approach for PLS path modeling: discovering which constructs differentiate segments 

      Lamberti, Giuseppe; Aluja Banet, Tomàs; Sanchez Trujillo, Gaston (2017-11)
      Article
      Accés obert
      The problem of heterogeneity represents a very important issue in the decision-making process. Furthermore, it has become common practice in the context of marketing research to assume that different population parameters ...