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  • Zara and Benetton: Comparison of two business models 

    Palladino, Amalia Paola (Universitat Politècnica de Catalunya, 2010-06-28)
    Master thesis (pre-Bologna period)
    Open Access
    The project analizes and compares two very important and diferent business models in fast fashion industry: Zara y Benetton models. Their models are so diferent but have been a great success, due to their capacity to respond ...