Exploració per autor "Padgett, Robert Carlton"
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The impact of R&D intensity on corporate reputation: Interaction effect of innovation with high social benefit
Padgett, Robert Carlton; Moura-Leite, Rosamaria Cox (Intangible Capital, 2012-10)
Article
Accés obertPurpose: This article analyzes the effect that Research and Development (R&D) intensity has on corporate reputation, and how this effect can be positively moderated when innovation yields some kind of social benefits. ...