• Impact of social media in business to business relations 

      Matesanz Mestres, Javier; Nuñez Garcia, Javier (Universitat Politècnica de Catalunya / Politecnico di Milano, 2012)
      Projecte/Treball Final de Carrera
      Accés restringit per decisió de l'autor
      Everybody begins to understand a clear guideline: “the audience is online”. Social media every day gain importance over traditional media, but also integrated with it. Having an online presence is no longer an option, it ...