Exploració per autor "Carrion, Raimon"
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Effects of the addition of simple and double decoys on the purchasing process of airline tickets
González Prieto, David; Sallán Leyes, José María; Simó Guzmán, Pep; Carrion, Raimon (2013-06)
Article
Accés restringit per política de l'editorialAir ticket purchases can be considered to be based on sequential decision-making processes with a limited number of alternatives with clearly identified product attributes. With this scenario, decoy contextual effects could ...