Exploració per autor "Budd, Lucy"
Ara es mostren els items 1-2 de 2
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An empirical investigation into the changing visual identity of full service and low cost carriers, 2000 vs. 2012
Taylor, Adam; Pitfield, David E.; Budd, Lucy (Escola Tècnica Superior d'Enginyeries Industrial i Aeronàutica de Terrassa. Universitat Politècnica de Catalunya, 2013-12)
Article
Accés obertPurpose: This paper reports on the findings of an analysis of the visual branding of over 630 airline tail fins as they appeared in 2000 and 2012. Design/methodology: Unlike existing studies of airlines’ visual identities ... -
@doesyourairlinetweet? An empirical examination of the use of twitter by 50 international airlines
Budd, Lucy (Escola Tècnica Superior d'Enginyeries Industrial i Aeronàutica de Terrassa. Universitat Politècnica de Catalunya, 2012-12)
Article
Accés obertPurpose: To provide empirical evidence of the extent to which 50 of the world’s largest passenger airlines use the social media site twitter. Design/methodology/approach: Original empirical data on the presence and usage ...