• Analysis of Linoprint distribution channels, development of marketing concepts and tools 

    Dominguez Rodríguez, Xavier; Kindsfater, Konradas A.; Pueppke, Nicolas; Shargh, Mahdi; Wasiak, Dorota (Universitat Politècnica de Catalunya, 2010-06-04)
    Projecte/Treball Final de Carrera
    Accés obert
    Realitzat a/amb: Fachhochschule Kiel / Realitzat a/amb: Heidelberger Druckmaschinen
    The objective of this report is to analyze the effectiveness of current Linoprint distributors and potential new distributors, to analyze Linoprint’s company strengths compared to its competitors in the digital printing ...